Self-diagnostic

How aligned is your reputation?

A 10-minute self-diagnostic built on our GERS© model. Rate each dimension by importance and by how well you manage it today, add your reputation-management maturity, and get an instant profile: gaps, indices and your reputation type. For a full assessment prepared by our team, leave your details at the end.

The five GERS© dimensions

For each dimension, rate two things: how important it is in light of what your stakeholders expect (not just its internal relevance) and how well your organization manages it today.

Brand

ImportanceHow much importance do your stakeholders place on a strong, recognized brand?

Not importantCritical

How you manage it todayHow well do you manage your brand identity and recognition today?

Very weakExcellent

Performance

ImportanceHow much importance do your stakeholders place on consistently delivering on your commitments?

Not importantCritical

How you manage it todayHow consistently do you deliver on the commitments you make to stakeholders?

Very weakExcellent

Transparency

ImportanceHow much importance do your stakeholders place on open, timely communication?

Not importantCritical

How you manage it todayHow openly do you communicate today, including when the news is difficult?

Very weakExcellent

Integrity

ImportanceHow much importance do your stakeholders place on your actions matching your stated values?

Not importantCritical

How you manage it todayHow well do your day-to-day actions align with your public values today?

Very weakExcellent

Social Impact

ImportanceHow much importance do your stakeholders place on a positive social impact beyond commercial results?

Not importantCritical

How you manage it todayHow well does your organization deliver a positive social impact today?

Very weakExcellent