Brand
ImportanceHow important is a strong, recognized brand to your organization?
Not importantCritical
How you manage it todayHow well do you manage your brand identity and recognition today?
Very weakExcellent
Self-diagnostic
How aligned is your reputation?
A 10-minute self-diagnostic built on our GERS© model. Rate each dimension by importance and by how well you manage it today, add your reputation-management maturity, and get an instant profile: gaps, indices and your reputation type. For a full assessment prepared by our team, leave your details at the end.
The five GERS© dimensions
For each dimension, tell us how important it is to your organization and how well you manage it today.
Performance
ImportanceHow important is consistently delivering on your commitments to your reputation?
Not importantCritical
How you manage it todayHow consistently do you deliver on the commitments you make to stakeholders?
Very weakExcellent
Transparency
ImportanceHow important is open, timely communication to your legitimacy?
Not importantCritical
How you manage it todayHow openly do you communicate today, including when the news is difficult?
Very weakExcellent
Integrity
ImportanceHow important is it that your actions match your stated values?
Not importantCritical
How you manage it todayHow well do your day-to-day actions align with your public values today?
Very weakExcellent
Purpose
ImportanceHow important is a clear purpose and positive impact beyond commercial results?
Not importantCritical
How you manage it todayHow well do you articulate and deliver on your purpose today?
Very weakExcellent
Priority and challenge
Which dimension is your top priority right now?
How urgent is acting on it?
Not urgentExtremely urgent
Reputation-management maturity
How much do you agree with each statement about your organization?
GovernanceReputation has a clear owner at senior or board level.
Strongly disagreeStrongly agree
Strategy & narrativeWe have a defined reputation strategy and narrative.
Strongly disagreeStrongly agree
ResourcesReputation management has adequate budget and resources.
Strongly disagreeStrongly agree
MeasurementWe measure our reputation with data and track it over time.
Strongly disagreeStrongly agree
CultureOur culture supports and sustains reputation across the organization.
Strongly disagreeStrongly agree
Crisis-readinessWe are prepared to respond effectively to a reputational crisis.
Strongly disagreeStrongly agree
A closer look at {area}
A few statements specific to your priority dimension.
Our brand is clearly differentiated from our competitors.
Strongly disagreeStrongly agree
Our leadership is visible and associated with the brand.
Strongly disagreeStrongly agree
We can evidence our track record to stakeholders.
Strongly disagreeStrongly agree
We manage expectations before we make commitments.
Strongly disagreeStrongly agree
We disclose material information proactively.
Strongly disagreeStrongly agree
We have clear channels for stakeholder dialogue.
Strongly disagreeStrongly agree
We have effective ethics and compliance mechanisms.
Strongly disagreeStrongly agree
Incidents are handled consistently with our values.
Strongly disagreeStrongly agree
Our purpose is embedded in our business decisions.
Strongly disagreeStrongly agree
We measure our impact beyond financial results.
Strongly disagreeStrongly agree
Expectations
When would you want to act?
How aligned is your leadership team on this?
Strongly disagreeStrongly agree
Your reputation profile
Reputation Ambition Index
–/5
Where you want to go
Reputation Maturity Index
–/5
Where you are
Your position
–
Your reputation type
–
Unlock your full breakdown
Leave your details to reveal your dimension-by-dimension gaps and where to focus — and get your full GERS© report by email.
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